"People don’t buy
what you do;
they buy why you
do it."
SIMON SINEK
We believe that branding is about revealing who you are, not selling a product or service.
We assist you to find your authentic stories to share with the world and create relationships built on trust.
By communicating who you are and what you believe, you attract those who believe what you believe.
TRADITIONAL
This consists of using sales tactics, price promotions, fear, peer pressure, and innovation.
These are short-term solutions which end up in a repeated cycle. These solutions don’t create trust because they evoke scepticism.
MODERN
The Internet has made people less tolerant of product-centric ads.
Attention spans have shortened and shifted to online channels. Most marketing messages don't get shared because they don’t deliver real value and people see through the clever tactics.
You hold someone’s attention when you tell authentic stories.
We assist you in documenting your story while working towards your commercial goal.
This enables your audience to see your humanity, get a glimpse of your team as they are, in a manner that establish credibility and foster deeper connections.
Nobody knows you better than you do.
Consultancy firms and agencies working by proxy cannot sell your products and services better than you because they do not grasp your journey, struggle and life shaping experiences like you do.
Customers need answers through interaction with the real you and can be frustrated by messages created weeks or months in advance.
Creative Content
Distribution
Expertise on Demand
Our team is available for support and training on a timely basis through our exclusive XTM Mirror application.
This a forum where you can hold private conversations with us, ask questions and get guidance as you learn the craft and collaborate on creating the visual elements for the content and the funnel from digital brand channels to sales-focused channels (website, or other engagement tools).
It is also an open forum where you can expose your work for feedback.
We help you understand your metrics for easy tracking of who actually read, saw and responded to your content to optimise ROI and take ownership of your social media presence.
MEETING
- Interview
- Identity
- Sustainability
- Predisposition
DISCOVERY
- Research
- Insights
- Storytelling possibilities
- Setting media schedule
EXECUTION
- Post production
- Distribution
- Coaching through app
ROI
- Data-driven Reporting
- Action Plan for Re-targetting
Your brand is the difference between one-time purchases and lifelong fans. You build brand by delivering value instead of doing ad-hoc advertisements.In the long term, it is your brand that sells, not the product features.
It’s not just a business model, it’s our life’s work. We practice what we preach and work by setting the example first.
